Blog 1: The Quickest Way to Create Your Perfect Online Product or Service
Many Fitness professionals want to take their business online but aren’t sure what they want to offer and how to create it.
So, I thought it would be great to give you some questions to ask yourself and to get you mind really focused on what could work for you and your business…
First things first…
- What is your current client base? What do they need in addition to the services you already provide? Are they a client base type you want to continue to work with or are you more passionate and better able to serve someone else?
- Clarity is everything. Having a clear idea of your ideal client and how you can help them will be crucial in creating a product or service that is successful. So who is your ideal client? What are the struggles they have that you have the solutions to? If you’re not sure brainstorm everything that your passionate about and every problem that you can provide a solution to. E.g. if you’re a Pilates instructor are you passionate about helping post-natal women, can you create an online service or product that will help these women regain core strength without having to get childcare or leave the house?
- After the previous question you should have an idea about who you’d like to help and the solutions you can offer them. Now its time to create that online service or product. But before you’re ready to do that you need to brainstorm everything you want to be included in your online service or product.
- Now you should have an outline or idea of the product or service and this will help you decided if you’d like to create an e-book, an online membership, videos series etc.
Having a clear idea of your product or service and who it’s for will give your more of an idea of what you want to create.
I'd love to hear your ideas and answers your questions around this! Pop them in the comments below and I'll be in touch!